Coca cola as a Brand
Best Soft drink brand
A key part of why this brand or company did so well is they market in a way to make it seem like it's your friend suggesting you drink it or relatable to people from all background in the world from Americans,Europeans,Asians or Africans by changing how things are done for each country often.
The Christmas adverts
The Christmas adverts or seeing jolly Santa man is something popular in most Western countries for why how this firm done the marketing is both powerful from Christmas or Christian viewpoint and I think a lot of kids or adults a like love this style of marketing it's so good you would buy the product without even thinking it was marketing or business brand more like a member of the family.
The firm has a good reputation all around the world which is done to very high quality ads which are done bit different in most countrys around the world changing it to suit each country people which is a very smart way of thinking since many firms fail in this area such as Tesco failed in America before or other country over bad understanding of differences between the UK vs USA for how people buy products overall.
Having each people appear from a country appear on the TV or youtube is good way to build up a reputation as like a local drink than foreign drink overall.
The music they make are often high quality and it's impressive they can stand up against Pepsi who are in there own rights a very successful brand as well and in America it's kind of like both are more like football firm than drinks fans for them local people having so much support or faith in them which is going to very high quality marketing done in the past or present a like so people always think about these two firms when they want a softdrink or tea or energy or something else.