Brand Texture™ – making the intangible, tangible.
We all get an instinctive feeling about someone when we meet
them for the first time, from the way they look to the way they
laugh. Do they feel; fun, confident, truthful or dynamic? These
impressions build and build over time to form their identity and we
decide either to like them for it or not. It's the same with
organisations. An organisation is a mixture of tangible assets
(such as product features) and intangible assets (things we can't
put our finger on but never the less inform our opinion like the
words they use). If people are to believe what you say, you need to
make the intangible, tangible. Get that right and people
will want to – work for, buy from, invest in and support you.
We call this feeling your Brand Texture™. It's what
makes you distinct and what you say believable, and we're experts
in creating and communicating this to a wide variety of
stakeholders. Four elements make up your Brand Texture™:
- Big Idea
- Brand Story
- Visual Language
- User Experience
Telling your story beautifully
Stories themselves are the most powerful way to communicate.
They express truths about an organisation in a way far more
compelling and memorable than any other form of communication.
Three reasons to communicate your
Inside every organisation is a story waiting to be told. From what makes you different to why people should invest in your future. If people understand, are aligned and believe that story, value is accrued across your entire organisation.
Stories will help you:
Share ideas and enlighten people
Avoid cliched corporate language
Catch emerging trends
Get new ideas
"The session was more than useful, it has re-energised and focused the team beyond all belief. Thank you."Rosanne Sayers